WordPress has been experiencing an upsurgence in popularity with the internet marketing crowd for business websites. Seems there are quite a few motivations for choosing WordPress. It’s no problem at all to customize, plus it’s really easy to use, and the best part is it’s free. You can create a beautiful site without the knowledge of HTML, or CSS. What’s more – you don’t have to bother with buying an expensive theme, or template. The coolness doesn’t end there because you can achieve just about any functionality with the use of plugins. You can help your business if you wisely choose the correct plugins for your site. We would like to share some information with you about a few plugins useful for online marketing.
Social media marketing is huge, and for very good reason, and you can use ShareThis plugin for bookmarking your posts/pages to social bookmarking websites. It will put a link box at the bottom, or end, of your posts or pages. The link box expands when hovered over, and the visitor can choose whichever social bookmarking/networking website they want to submit your site to for others to see. This allows them to share your site and business on sites like Digg, Reddit, Facebook and even chatting platforms like AOL Instant Messenger. Then they’ll be able to tell others about whatever they like about your website. Maybe your site needs to have quite a few images, if so then you’ll save time with SEO Friendly Images. Hopefully, you’re aware of the need to do SEO on your text content, etc. You’ll also help your rankings if you do image optimization on your site/blog. SEO Friendly Images will speed-up your image SEO by assigning proper image alt tags and the title tags. This handy little plugin will sense if your image tags are not in place, then it will alert you and you can tell it what to use. What a time saver!
Your subscribers can stay on top of your site updates when you send them messages using the plugin, SMS Text Message. It uses a simple form for optins that it will install for you. Your visitors will need to opt-in with their cell phone number so they can receive your site’s text messages. This is a fantastic approach to keeping in touch with subscribers, and they’ll always know when there’s an update. Just be aware that visitors may be wary of parting with their phone number, so it could take a good while to build a list in this manner.
No question about it, WordPress is extremely effective as a marketing tool for online marketers. It’s totally free, and really simple and quick to implement. The version releases tend to be stable, and it’s no problem to customize it. You’ll be able to do just about anything you’ll ever need from it. It’s really a dream come true for online marketers.