You may not believe that something as little as the title tags at the top of your page matter a bunch, but they honestly do.

They will not necessarily make or break your business, but they are an important aspect of SEO in several ways. Social media treats title tags differently but that doesn’t mean that you’ve got to do anything that differently with them that goes against the established practices.

It wasn’t so long ago that the title tags on your website were built completely for SEO and search engines (and search marketing). They are not used exclusively for this reason anymore. Social media is the reason that this has happened. For example, let’s say a site is shared through social media, what do you suppose is going to show up on this page? Yep, it is the all important title tag, which is the primary reason that you use the most highly relevant keyword phrases from that page or that home page. Another thing that is important and concerns the original intention behind the title tag is that Google uses these mentions on social media as one of the factors through which ranking occurs.

A mistake that many novices make, especially when it comes to SEO and using title tags, is to place their URL in the title tag itself. This mistake is sometimes made throughout the entire website or blog. In regard to optimization, this is literally a complete disaster. Your SEO score will also suffer – it’s like literally shooting yourself in your foot! Each aspect of your website is measured and given an SEO value or score. So if you do something wrong or put something that should not be there, then you will be penalized to some small extent.

When you’re trying to write your title tag, try to make it the best tag for that page. So, now you know about the length requirement and won’t use more than seventy characters. But you will not fill up that space with keyword phrases unless you really have a long-tail phrase. So, you just need to use your primary phrase and then write out something that is relevant–don’t waste time with the domain name. If you have the space you can use your secondary phrase for the page. You can include something that is extremely catchy and grab your readers from the very beginning. Figuring out title tags isn’t that hard because they’re relatively simple and have very few rules. If you aren’t yet that well versed in SEO, do yourself a giant favor and change this. There are lots of great ebooks you can find on the subject but do make sure you are learning from the most credible resources you can find.