If you want to be successful at article marketing, you need to know a little bit about syndication for your efforts to actually pay off. Ranking in article directories is not as easy as it once was. Google policies have changed making this quite difficult. If you really want to do article marketing, you shouldn’t worry about the article directories as you will soon see. Syndicating your articles is what you need to be thinking about instead. Remember that this is all about the promotion of your website and business, nothing more. So the number one priority always needs to be with keeping your content on your site. Then you can look at syndicating it as widely as possible.

Unique Writing Personality

Every one of us has a writing voice, a certain way of writing articles that most inexperienced writers will not be aware of it all. Many of them perhaps will have never heard of such a thing, let alone know what it is or what to do about it. This is a very natural component of every person, their unique writing personality that is their inner voice coming through. Most content writers, of any kind, are too wrapped up with other concerns. Maybe they are just thinking about how fast they can get it done and over with. What will distinguish you from everyone else in the world when you write is your writing voice.

There are many good reasons to use stories for marketing and business that I have discussed. A question that should pop into your mind is why does a story affect people in the way that it does. Well, this is a huge question that cannot be adequately explained in one paragraph. Reading books, or watching movies, is similar to why we like to listen to or read stories. If you think about religious books, many of them use stories to express the idea they are presenting. So, as you can see, the power of stories goes back for thousands of years in the past. Is the story itself that allows us to trust the messages that are wrapped up in the story itself. As you can see, stories should be implemented into your marketing and business plans.

Power of Storytelling

The power of storytelling is something that many marketers understand, but even more to not have a clue. Stories are such a useful tool with marketing, yet most marketers have little knowledge of this concept. Some marketers will utilize storytelling in pre-selling which is where it can work the best. Just like anything else, you want to avoid focusing too much on any one thing in your marketing. The story that you write should never resemble sales copy. If it does, the strategy will not work very well at all. Just write a story, weave your pre-selling and marketing into it, and see what happens. Sometimes the audience that you are approaching will not want to do the work that you recommend. Hard work is not something that most people strive to do. Most people are lazy, that’s how it is. You really need to write your articles in a way that is easy to understand, thus bypassing any hard work your readers would have to do. You can discuss your topic, and come to conclusions, but you must spell it out the entire way. It is important that you summarize everything anyway that people can process almost immediately. If you can take all of the mental work out of your writing, you will have raving fans for the rest of your life.

When you write, whatever it is, you need to make sure that your captive audience is not falling asleep in the middle of what you are saying. Your emotions, and your opinions, should be expressed in some of the things you write to your audience. What you write needs to not only keep them awake, but keep them alert and wanting more. Then establish a tempo with your words and feelings. You will have a captive audience as long as the sentences used our short, powerful and full of emotion. At the end, make sure the readers remember what you are, hitting them with emotion and powerful statements. When you finish the article, the reader should be emotional, and have closure on the topic.

In conclusion, you will probably not find many IM products on this topic. The reason is that it is so simple to implement. If you’re like most people, you’ll have most of your troubles writing the content opposed to actually submitting the content to get it noticed. Doing both is easy, as long as you have the initiative to do so. Never think you have to be born with writing genes in order to produce great content.