Anyone that has experience with copywriting, or is an experienced online marketer, should do direct mail marketing everyday. It’s so easy to get started, even if you have a limited budget to work with. Building from your humble beginnings, you can start to move upwards. You need to be more on the ball with your budgeting and strategies, which is where you’ll find with DM. Start with small campaigns, make small changes, which will help you improve as you go along. To test your market, smaller mailings are always the way that you should start. By changing your copy continually protesting, you can roll out to larger mailings and become a success.
With direct mail, you can choose between a postcard or a sealed envelope mailing campaign. Which you choose depends on your budget, experience and comfort level. Every person that works on a limited budget should try postcards when they start to do this. Also, small 4.5″ x 6″ postcards are not your only option. You might want to use glossy professional postcards that are larger than normal. Remember that you only have a few seconds to make a positive impact. Using the right copy is absolutely imperative. Adding a call to action, plus your strongest benefit, can help you achieve success.
It’s essential that you always test your campaigns and improve them based on the results, which is something you are probably aware of. What you might not be aware of is how to test, what to test and it what order to do it. The headline is one of the most critical aspects, which is why it should be tested first, then comes the offer and, lastly, you want to look at price. The offer is generally the strongest aspect of a promotion, whether online or offline. But you want to test the headline first because that will ensure the maximum number of people get to your offer.
The quickest strategy is to segment your mailing list. Then you test the headline followed by the other two in later mailings. You’ll need to make use of tracking codes to discover which headline is doing the best.
Consumers love having choices with actions like responding to offers, contacting you, and ordering. So be sure you include options with your mailings. Another resource used by businesses now is social media, Twitter or Facebook, for customer service. So you can offer email contact for customer service, an 800 number or social media. People will feel more apt to do things in their own time, if they see that you have provided many choices and are doing business on the internet. You should make your consumers feel like they are more in control of what is going on, which will really help matters.
If you only look at direct mail from the outside, you may get the wrong conclusions or impressions along the way. This is not about sending junk, or mail outs that people will resent receiving. There are different goals you can reach, all of which serve a unique purpose in any business. Copywriters are often criticized for writing direct mail pieces, which is actually funny if you think about it. In fact, all businesses on the World Wide Web use the same techniques and principles, All that illustrates why you must educate yourself before taking the plunge into this unique and historically important marketing method. Check out CarolinaDirectMail.com to learn more about direct mail marketing.