Category: Blog

How Social Signals and SEO Evolved

If your intent is to have an online business that successfully uses search marketing, then you must comprehend social signals.

This is one term that you are going to hear a lot about within the course of this year. This is because it is become very important. Google is monitoring sites for signs of social signals. They want to make sure that people are sticking around on your site and forwarding your content to other places via social media sites. Then this will be used to find your new ranking.

Due to Google’s penguin update, there has been a ton of things that have changed. Much is still the same, but it’s the emphasis on social signals as it relates to SEO. Basically, when you take Google out of the mix, nothing has really changed. Also take into consideration that people and site traffic have an immense amount of control. As much as you may be tired of hearing about Facebook and Twitter, they still matter very much. It may not be talked about as much as the top two social media sites, but Yelp is also a powerhouse. What users do on those sites and others is express themselves. This is nothing new again, but it’s what Google pays attention to.

Internet marketers have known for a very long that things work out better when they don’t make things difficult for visitors. Of course you comprehend the concept of placing loads of clicks in once process, which is known as click stream. The same thing happens when it comes to social media engagement and you use a lot of different widgets and share things. This button can be considered to be a good example because now it is possible to get a follow button immediately. The user clicks it and immediately they can follow you. Or, they have the option to click the button and like your Facebook page at that particular moment. Engagement is one of the newest words. It is now all about engaging your visitors or paying very close attention to social engagement.

If you’re not sure about how to promote your blog with paid ads on Twitter, then it’s really easy. You can set your daily budget and target using your keywords. You can only tweet to your market when you find them on Twitter. Twitter has an option of promoted tweet/ it is just a matter of utilizing the app and then making up targeted promoted tweets.

You will find success with Facebook too. You can use Facebook and other sites to your advantage in order to create an email list, marketing list or branding. Don’t try to make direct sales at Facebook because it does not really work anymore. A year ago there was hardly a word about social signals. But people have known practically since the beginning that social media marketing and SEO are very closely bonded. The fabric that binds them has become tighter, and now you must leverage social signals for ranking and traffic.

Beat Your Competitors With These Local SEO Methods

Local SEO is gaining ground and becoming more popular, especially due to the fact that marketing based on geography is catching up. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.

You will have to put the effort into research to find the best keywords to optimize your site with if you want to enjoy all the benefits of local SEO. You have to dig deeper and not limit yourself to basic keywords when you are preparing your site for a certain location. This allows you to be closer to local internet users because you are more relevant and also reduces your competition quite a bit. In most of the cases, long tail keyword phrases are the ones that you should target because here people are sure of what they want. Since people are using these keywords to run a search, it usually implies that they want to take some action which could lead to results you want.

When you add location into the mix, you make these keywords even more targeted. To optimize your site effectively you must put in the time to do keyword research and ensure you are using the right tools. You have to make sure you are treating your customers right and not making the error of treating them wrong. It is unlikely that this is a new piece of information for you, but you will find it even more helpful and important now that there are many review sites and social media platforms where clients can post their thoughts and experiences. Whether it’s good news or bad news, it can spread fast. Thus, to reduce the likelihood of your customers badmouthing you, you need to make sure that you treat them well. If you can, go ahead and over-deliver so that your customers are completely satisfied. The key to the success of this strategy is to do your best. Local search relies on information about a business gathered from a variety of sites and the profile of the business. So even if a customer faces a bad situation offline, they may get back to you online in the form of reviews.

Lastly, but certainly not least, to make it easier to rank in a certain geographical area you should consider hosting your site on a server based in the area. You will gain more SEO points because the search engines will relate the location of the server to your site. This means that you should check the location of the server before you have your site hosted as this can have a big impact. There’s a lot you can do in terms of local SEO and promoting your business, in general. It’s one of the key reasons why you’re finding more and more businesses jumping onto the Internet to reach out to customers.

Avoiding SEO Mistakes That Can Cost You Money

Are you an Internet Marketer? Search Engine Optimization or SEO is something that is vital to your online success. Earning money online, from small to large amounts, is possible with proper SEO implementation. Several articles are on the web today that discuss SEO implementation and success. There are many of them on a variety of topics. Sadly , avoiding SEO mistakes is not a topic that is covered as well. In this article, we will discuss what these mistakes are and how you can avoid them.

SEO requires you to do something called a “keyword brainstorm”. Let’s discuss this. It’s exactly as it sounds. Keyword brainstorming involves determining the right keywords to use for marketing campaigns and site content. This is something most Internet Marketers ignore altogether. The common consensus of these particular IMers is that keywords, the good ones, will just show up. Adding content to your site really needs to be done after a proper keyword brainstorm. You need to do this before you start in most cases. Don’t get stuck with the wrong keywords! Do this keyword brainstorming every time you create a new site. You are doing SEO, so in this case you absolutely should make a custom 404 page for those times when there is a hiccup. There is no good reason to not have one because it will help you with your SEO. When you do not have a 404 page, then that opens the door to something else that will be displayed. At least you will not incur the Google SEO negative scoring when it is clear you do not have a 404 page. You want to make sure you have all the bases covered, and that is a positive for you.

Do you do inner linking? You should with your chosen keywords. The pages on your website, if they are interlinked, is a great SEO strategy. Your inner linking efforts, using your primary keywords, will help you rank higher in the search engines. It is most effective when using keyword-based links, or hyperlinks, with the primary keywords needing to pages optimized for that phrase. These links need to be on your homepage as well. We recommend using the sidebar for this. This gets your links to appear on every page, not just the home page, once they’re posted.

Search engine optimization can be done in many ways, many that are beyond the scope of what you have just read. You probably have this knowledge already. Now you should know what not to do, as well as what you should be doing. By doing these strategies, it will save you time, and also bring you success. The bottom line is to never make mistakes that are unnecessary.