Are you an Internet Marketer? Search Engine Optimization or SEO is something that is vital to your online success. Earning money online, from small to large amounts, is possible with proper SEO implementation. Several articles are on the web today that discuss SEO implementation and success. There are many of them on a variety of topics. Sadly , avoiding SEO mistakes is not a topic that is covered as well. In this article, we will discuss what these mistakes are and how you can avoid them.

SEO requires you to do something called a “keyword brainstorm”. Let’s discuss this. It’s exactly as it sounds. Keyword brainstorming involves determining the right keywords to use for marketing campaigns and site content. This is something most Internet Marketers ignore altogether. The common consensus of these particular IMers is that keywords, the good ones, will just show up. Adding content to your site really needs to be done after a proper keyword brainstorm. You need to do this before you start in most cases. Don’t get stuck with the wrong keywords! Do this keyword brainstorming every time you create a new site. You are doing SEO, so in this case you absolutely should make a custom 404 page for those times when there is a hiccup. There is no good reason to not have one because it will help you with your SEO. When you do not have a 404 page, then that opens the door to something else that will be displayed. At least you will not incur the Google SEO negative scoring when it is clear you do not have a 404 page. You want to make sure you have all the bases covered, and that is a positive for you.

Do you do inner linking? You should with your chosen keywords. The pages on your website, if they are interlinked, is a great SEO strategy. Your inner linking efforts, using your primary keywords, will help you rank higher in the search engines. It is most effective when using keyword-based links, or hyperlinks, with the primary keywords needing to pages optimized for that phrase. These links need to be on your homepage as well. We recommend using the sidebar for this. This gets your links to appear on every page, not just the home page, once they’re posted.

Search engine optimization can be done in many ways, many that are beyond the scope of what you have just read. You probably have this knowledge already. Now you should know what not to do, as well as what you should be doing. By doing these strategies, it will save you time, and also bring you success. The bottom line is to never make mistakes that are unnecessary.