What is Bulk Mailing
You may think of bulk mailers as a thing of the past, but that’s far from the truth! To this day it remains one of the most effective means of advertising directly to the customer. They’re perfect for local businesses that want to let people know they’re around or reach out to new potential customers a bit further out. Bulk mailing is one way you can guarantee your offer at least garners some attention. Other marketing avenues like bulk emails are just not very effective, if they don’t go to a spam folder then they are likely glanced right over, people are surrounded by so many ads every day that they do all they can to avoid them.
Bulk mailing also isn’t just your average bland postcard with offers on them. You can personalize and stylize your offer just how you like it, a good bulk mailing company will be able to print anything at all that you want! Stand out, be different, get some attention when people see your offer in their stack of mail.
You may be skeptical as to how effective bulk mailing still is today, and that’s a fair concern as modern times have moved more and more online. Online marketing is pretty effective, but the overwhelming majority of those ads are just ignored and even spited by people. People aren’t as opposed to bulk mail as it gives them something tangible they can actually hold on to and see. Bulk mail offers tend to be more local business focused as well, and people are more apt to support local businesses. It’s a great way to let the people in your community that you’re there and what you can offer them, people aren’t going to come to your store if they don’t even know you’re there! Physical marketing has a much higher rate of return than online marketing ever will, it’s just done in such massive spammy quantities that people tend to ignore it. It’s all about results, and direct mail gets real results.
Picking Your Target Market
First and foremost, identifying your target market is key with direct mailing. If you’re selling pregnancy supplies you don’t want to be sending out to men, just like if you’re selling yarn, you’re probably going to want to target more old people rather than young. Some business categories are going to have far broader target markets than others. Let’s compare grocery stores and a specialty motorcycle parts store. Your grocery store is going to have a very broad audience, say adults from 21-65, a pretty all-encompassing range. While your parts store may want to focus advertising on adult men over 45, far more specific, as this is way more of a specialty item.
You just need to know who you’re selling to and try to get in front of them more than just your average person, getting in front of people more likely to be interested in your service is a surefire way of increasing your return from your advertising campaign. We do want to mention that targets markets are not at all a way of discriminating, it’s simply a way of dividing people into useful groups so you can market to them effectively. Check out direct mail Charleston professionals for more tips.
Marketing in the modern era is as tricky as ever, it’s hard to get it all running smoothly and working as it should. Some marketing avenues are just more powerful and effective than others. A lot of people even look forward to getting coupons and offers in the mail, a lot of people try out a place for the first time when they have a coupon to use for it, it’s a fantastic incentive. If you do it right, you can really draw a lot of people in from your local area, your most important client base. It’s understandable to be skeptical until you see results for yourself, you can always do a very small and limited test run before you commit to anything just to gauge the response of the community.