If you use search engines to look for relevant information on the web, you probably know the difference by now what good and bad SEO copy looks like. Surely you’ve been frustrated in the past when visiting a site in search of targeted information only to find the info on that site vague. Most of the time, these websites don’t have the information you’re searching for and the content that is available is badly structured and poorly written. The visitors to your site should be treated better and they shouldn’t feel turned down when they view your page. For this reason, you’ll want to make sure your site is optimized for the most accurate keywords along with high quality, relevant content. This can be done in a number of ways. Before you learn the ins and outs of SEO copywriting, you must understand that SEO copywriting takes effort. You can’t just use the some cheap article spinning software to create your content, but instead use a skilled way to write copy that makes sense to both human readers and search engines.
Developing high quality content that readers connect with is the first rule of SEO copywriting. Content is key and will overshadow all other areas of your website. Google, and the other top search engines, value high quality, well structured content. When readers find high value in your content, they’re more likely to link to it and then tell others by word of mouth. You can get even more exposure by letting Google notice many backlinks to your page, which will rank you higher in the search results. The most important factor to keep in mind when writing content is that you need to use varieties of words while also keeping them relevant to the title. So if your content has repetitive keywords, then the search engines will see the article as not very informative. On the other hand, if you use a wide range of vocabulary words, while also staying on topic, the search engines will view your page as authoritative. Google uses a technology called LSI or Latent Semantic Indexing to determine how valuable a piece of content is. That’s why it’s always important to use keyword synonyms along with the keywords you’re aiming for. The text you have on your homepage should be enough to get you the best results with search engines. Don’t just focus on your homepage, however, and make sure the important sections of your site are descriptive with a good amount of text. Search engines usually want 400-500 words of relevant text so that they can find the keyword relevance. In the beginning of the page, you must have text that contains all the main keywords, since search engines typically won’t go too far down the page. For that reason, you’ll want to give them your keywords in the initial text itself.
Avoid using frames on your site as they won’t do you any good when it comes to SEO. Frames aren’t user friendly and make navigation difficult, which is why search engines find it hard to identify pages with frames. They will leave no chance of getting indexed and ranked with all the major search engines. Only your homepage will get indexed if you use frames on site. To put it more simply, frames serve no purpose so it’s best not to use them.
All in all, SEO copywriting is a skill that takes some time and practice to master. Once mastered, though, you will find it easy to impress search engines as well as your readership.
If you stick to the rules, search engines will reward you for your hard work.