Category: Blog

Optimizing Your Direct Mail Campaigns with Classic Tactics

Anyone that has experience with copywriting, or is an experienced online marketer, should do direct mail marketing everyday. It’s so easy to get started, even if you have a limited budget to work with. Building from your humble beginnings, you can start to move upwards. You need to be more on the ball with your budgeting and strategies, which is where you’ll find with DM. Start with small campaigns, make small changes, which will help you improve as you go along. To test your market, smaller mailings are always the way that you should start. By changing your copy continually protesting, you can roll out to larger mailings and become a success.

With direct mail, you can choose between a postcard or a sealed envelope mailing campaign. Which you choose depends on your budget, experience and comfort level. Every person that works on a limited budget should try postcards when they start to do this. Also, small 4.5″ x 6″ postcards are not your only option. You might want to use glossy professional postcards that are larger than normal. Remember that you only have a few seconds to make a positive impact. Using the right copy is absolutely imperative. Adding a call to action, plus your strongest benefit, can help you achieve success.

It’s essential that you always test your campaigns and improve them based on the results, which is something you are probably aware of. What you might not be aware of is how to test, what to test and it what order to do it. The headline is one of the most critical aspects, which is why it should be tested first, then comes the offer and, lastly, you want to look at price. The offer is generally the strongest aspect of a promotion, whether online or offline. But you want to test the headline first because that will ensure the maximum number of people get to your offer.

The quickest strategy is to segment your mailing list. Then you test the headline followed by the other two in later mailings. You’ll need to make use of tracking codes to discover which headline is doing the best.

Consumers love having choices with actions like responding to offers, contacting you, and ordering. So be sure you include options with your mailings. Another resource used by businesses now is social media, Twitter or Facebook, for customer service. So you can offer email contact for customer service, an 800 number or social media. People will feel more apt to do things in their own time, if they see that you have provided many choices and are doing business on the internet. You should make your consumers feel like they are more in control of what is going on, which will really help matters.

If you only look at direct mail from the outside, you may get the wrong conclusions or impressions along the way. This is not about sending junk, or mail outs that people will resent receiving. There are different goals you can reach, all of which serve a unique purpose in any business. Copywriters are often criticized for writing direct mail pieces, which is actually funny if you think about it. In fact, all businesses on the World Wide Web use the same techniques and principles, All that illustrates why you must educate yourself before taking the plunge into this unique and historically important marketing method. Check out CarolinaDirectMail.com to learn more about direct mail marketing.

Laying A Strong Foundation for On-Page Search Engine Optimization

The traffic you can get from search engines is really valuable and that is partly because it is very targeted and doesn’t cost even one penny. While there are plenty of things that will play into how much SEO success you have, before you spend a lot of time working on off page efforts like link building, you need to focus on the on page SEO efforts. So what is “on page” SEO? All it is is the optimization work that you do on your own webpage. From the content that you compose for your posts to the keywords you insert within them–it all factors into “on page SEO.” The real purpose of this article is to show you exactly what you need to do to make the on page SEO work to your advantage.

You can add a little more horsepower to your SEO when your URL, or domain name, contains the site’s main keywords. You want to make the domain readable and sort of user friendly which means not too long. Chances are that all the really good names may be used, but you can do something like insert a single letter at the end. There are trade-offs when you start playing little tricks to get the domain you want, so just be aware of that. Do not forget the site map no matter if you have a blog or a static site as that is another SEO helper. Most people place a link to their site map in the footer of each page, it is a lot like an admin link that is in the footer. Everything is positive about using a site map, so you should just get it up and running, and it is easy to use the blog plugin for this. Nevertheless, the importance of site maps cannot be underestimated.

In order to stop the link juice from flowing from your site or page to other external pages, you should add “nofollow” to your outgoing links. Perhaps this is the first time you have read about it, and you can find tons of information on the net. Blogs will usually not have this set in place, and there are plugins available to manage it and make it easier. You can preserve as much link power and page rank as possible when you understand this better. So think about what you want to do and make it happen.

On page SEO doesn’t have to be complicated, and if you think you need to put in a lot of extra effort to optimize your web page, then you’re wrong. Just about all you need to know, that is available to the public, is certainly no problem at all to find. So just do the right things and make sure your visitors are happy with your site because Google looks at that metric.

Planning Your Next Site With SEO Success In Mind

You may not believe that something as little as the title tags at the top of your page matter a bunch, but they honestly do.

They will not necessarily make or break your business, but they are an important aspect of SEO in several ways. Social media treats title tags differently but that doesn’t mean that you’ve got to do anything that differently with them that goes against the established practices.

It wasn’t so long ago that the title tags on your website were built completely for SEO and search engines (and search marketing). They are not used exclusively for this reason anymore. Social media is the reason that this has happened. For example, let’s say a site is shared through social media, what do you suppose is going to show up on this page? Yep, it is the all important title tag, which is the primary reason that you use the most highly relevant keyword phrases from that page or that home page. Another thing that is important and concerns the original intention behind the title tag is that Google uses these mentions on social media as one of the factors through which ranking occurs.

A mistake that many novices make, especially when it comes to SEO and using title tags, is to place their URL in the title tag itself. This mistake is sometimes made throughout the entire website or blog. In regard to optimization, this is literally a complete disaster. Your SEO score will also suffer – it’s like literally shooting yourself in your foot! Each aspect of your website is measured and given an SEO value or score. So if you do something wrong or put something that should not be there, then you will be penalized to some small extent.

When you’re trying to write your title tag, try to make it the best tag for that page. So, now you know about the length requirement and won’t use more than seventy characters. But you will not fill up that space with keyword phrases unless you really have a long-tail phrase. So, you just need to use your primary phrase and then write out something that is relevant–don’t waste time with the domain name. If you have the space you can use your secondary phrase for the page. You can include something that is extremely catchy and grab your readers from the very beginning. Figuring out title tags isn’t that hard because they’re relatively simple and have very few rules. If you aren’t yet that well versed in SEO, do yourself a giant favor and change this. There are lots of great ebooks you can find on the subject but do make sure you are learning from the most credible resources you can find.