Category: Blog

How to Improve Your Rankings with SEO Copywriting

If you use search engines to look for relevant information on the web, you probably know the difference by now what good and bad SEO copy looks like. Surely you’ve been frustrated in the past when visiting a site in search of targeted information only to find the info on that site vague. Most of the time, these websites don’t have the information you’re searching for and the content that is available is badly structured and poorly written. The visitors to your site should be treated better and they shouldn’t feel turned down when they view your page. For this reason, you’ll want to make sure your site is optimized for the most accurate keywords along with high quality, relevant content. This can be done in a number of ways. Before you learn the ins and outs of SEO copywriting, you must understand that SEO copywriting takes effort. You can’t just use the some cheap article spinning software to create your content, but instead use a skilled way to write copy that makes sense to both human readers and search engines.

Developing high quality content that readers connect with is the first rule of SEO copywriting. Content is key and will overshadow all other areas of your website. Google, and the other top search engines, value high quality, well structured content. When readers find high value in your content, they’re more likely to link to it and then tell others by word of mouth. You can get even more exposure by letting Google notice many backlinks to your page, which will rank you higher in the search results. The most important factor to keep in mind when writing content is that you need to use varieties of words while also keeping them relevant to the title. So if your content has repetitive keywords, then the search engines will see the article as not very informative. On the other hand, if you use a wide range of vocabulary words, while also staying on topic, the search engines will view your page as authoritative. Google uses a technology called LSI or Latent Semantic Indexing to determine how valuable a piece of content is. That’s why it’s always important to use keyword synonyms along with the keywords you’re aiming for. The text you have on your homepage should be enough to get you the best results with search engines. Don’t just focus on your homepage, however, and make sure the important sections of your site are descriptive with a good amount of text. Search engines usually want 400-500 words of relevant text so that they can find the keyword relevance. In the beginning of the page, you must have text that contains all the main keywords, since search engines typically won’t go too far down the page. For that reason, you’ll want to give them your keywords in the initial text itself.

Avoid using frames on your site as they won’t do you any good when it comes to SEO. Frames aren’t user friendly and make navigation difficult, which is why search engines find it hard to identify pages with frames. They will leave no chance of getting indexed and ranked with all the major search engines. Only your homepage will get indexed if you use frames on site. To put it more simply, frames serve no purpose so it’s best not to use them.

All in all, SEO copywriting is a skill that takes some time and practice to master. Once mastered, though, you will find it easy to impress search engines as well as your readership.

If you stick to the rules, search engines will reward you for your hard work.

Are You Using These WordPress Plug-ins In Your Business?

WordPress has been experiencing an upsurgence in popularity with the internet marketing crowd for business websites. Seems there are quite a few motivations for choosing WordPress. It’s no problem at all to customize, plus it’s really easy to use, and the best part is it’s free. You can create a beautiful site without the knowledge of HTML, or CSS. What’s more – you don’t have to bother with buying an expensive theme, or template. The coolness doesn’t end there because you can achieve just about any functionality with the use of plugins. You can help your business if you wisely choose the correct plugins for your site. We would like to share some information with you about a few plugins useful for online marketing.

Social media marketing is huge, and for very good reason, and you can use ShareThis plugin for bookmarking your posts/pages to social bookmarking websites. It will put a link box at the bottom, or end, of your posts or pages. The link box expands when hovered over, and the visitor can choose whichever social bookmarking/networking website they want to submit your site to for others to see. This allows them to share your site and business on sites like Digg, Reddit, Facebook and even chatting platforms like AOL Instant Messenger. Then they’ll be able to tell others about whatever they like about your website. Maybe your site needs to have quite a few images, if so then you’ll save time with SEO Friendly Images. Hopefully, you’re aware of the need to do SEO on your text content, etc. You’ll also help your rankings if you do image optimization on your site/blog. SEO Friendly Images will speed-up your image SEO by assigning proper image alt tags and the title tags. This handy little plugin will sense if your image tags are not in place, then it will alert you and you can tell it what to use. What a time saver!

Your subscribers can stay on top of your site updates when you send them messages using the plugin, SMS Text Message. It uses a simple form for optins that it will install for you. Your visitors will need to opt-in with their cell phone number so they can receive your site’s text messages. This is a fantastic approach to keeping in touch with subscribers, and they’ll always know when there’s an update. Just be aware that visitors may be wary of parting with their phone number, so it could take a good while to build a list in this manner.

No question about it, WordPress is extremely effective as a marketing tool for online marketers. It’s totally free, and really simple and quick to implement. The version releases tend to be stable, and it’s no problem to customize it. You’ll be able to do just about anything you’ll ever need from it. It’s really a dream come true for online marketers.

Three Best Blogging Practices To Use

Managing your blog is so important. In fact, it is almost more important than posting regularly. Successful blogging really comes down to learning how to do properly, and if you have little time, this can be difficult to do. Your traffic may actually dwindle as you try different things with blogging, but never fear – it will always come back. Learning lessons while blogging is something that must occur, and fixing your mistakes is also something that must be done.

Now let’s take a look at three strategies that will take your blogging to the next level.

Deciding when to post, and what to post, are things that you will have to figure out before you start to blog on a regular basis. You have to have an idea of what your blog is going to be about. Of course, you don’t have to make four or five posts a week to be legal. There are no rules in this area. However, one accepted guideline is to post 5 days a week during the first 3 months. Of course, this is quite a bit of posting, so it’s really up to you what you do. There are several other important general guidelines, and the most important is to find what works for you and then be consistent. Blog readers tend to react negatively when they’re used to reading new posts on some schedule and then it stops.

In most cases, people that have had their blogs for a long time neglect to do the extra research necessary in whatever niche they are in. This can happen to us to this, and will for many reasons. You need to know what is happening with your audience, and also stay current with things related to that niche. If your niche is fluid, and there is a lot of information coming out regularly, this is a good market to be in. If you have more information, then this is good for you, your blog and your audience. Finding more topics, and more information for your readers, is something that you always need to do. Every time you update your blog, and keep the content relevant and contemporary, the more your readers will look to your blog as a source of viable information. By updating your blog with valuable information regularly, your audience will benefit, and so will you.

It’s easy to blog, and then get into a rut, not knowing how to change what you have done for years on end. It is important that we address this problem of getting burned out for a couple different reasons. Making our posts different and invigorating is something we often forget to do when we have a blog for a long time.

Anybody can be challenged by something like this. Your readers are looking for interesting content, which is why you should think about doing this. We all do, and you have to find that fine line between being interesting and going too far. So when you make a blog post, and humor, variety and as much of your personality as you can. When you change subjects, don’t be too obvious when you switch around. You need to have a consistent writing voice, but you also need to do unexpected things as well.

Just like a puzzle, blogging is both fun, and mind-boggling, for those that do it regularly. It is important that you use blogging practices that will work with your targeted audience. Just remember that you always have to pay attention to your audience, and never forget that they are people waiting on your every word.