The traffic you can get from search engines is really valuable and that is partly because it is very targeted and doesn’t cost even one penny. While there are plenty of things that will play into how much SEO success you have, before you spend a lot of time working on off page efforts like link building, you need to focus on the on page SEO efforts. So what is “on page” SEO? All it is is the optimization work that you do on your own webpage. From the content that you compose for your posts to the keywords you insert within them–it all factors into “on page SEO.” The real purpose of this article is to show you exactly what you need to do to make the on page SEO work to your advantage.
You can add a little more horsepower to your SEO when your URL, or domain name, contains the site’s main keywords. You want to make the domain readable and sort of user friendly which means not too long. Chances are that all the really good names may be used, but you can do something like insert a single letter at the end. There are trade-offs when you start playing little tricks to get the domain you want, so just be aware of that. Do not forget the site map no matter if you have a blog or a static site as that is another SEO helper. Most people place a link to their site map in the footer of each page, it is a lot like an admin link that is in the footer. Everything is positive about using a site map, so you should just get it up and running, and it is easy to use the blog plugin for this. Nevertheless, the importance of site maps cannot be underestimated.
In order to stop the link juice from flowing from your site or page to other external pages, you should add “nofollow” to your outgoing links. Perhaps this is the first time you have read about it, and you can find tons of information on the net. Blogs will usually not have this set in place, and there are plugins available to manage it and make it easier. You can preserve as much link power and page rank as possible when you understand this better. So think about what you want to do and make it happen.
On page SEO doesn’t have to be complicated, and if you think you need to put in a lot of extra effort to optimize your web page, then you’re wrong. Just about all you need to know, that is available to the public, is certainly no problem at all to find. So just do the right things and make sure your visitors are happy with your site because Google looks at that metric.
You may not believe that something as little as the title tags at the top of your page matter a bunch, but they honestly do.
They will not necessarily make or break your business, but they are an important aspect of SEO in several ways. Social media treats title tags differently but that doesn’t mean that you’ve got to do anything that differently with them that goes against the established practices.
It wasn’t so long ago that the title tags on your website were built completely for SEO and search engines (and search marketing). They are not used exclusively for this reason anymore. Social media is the reason that this has happened. For example, let’s say a site is shared through social media, what do you suppose is going to show up on this page? Yep, it is the all important title tag, which is the primary reason that you use the most highly relevant keyword phrases from that page or that home page. Another thing that is important and concerns the original intention behind the title tag is that Google uses these mentions on social media as one of the factors through which ranking occurs.
A mistake that many novices make, especially when it comes to SEO and using title tags, is to place their URL in the title tag itself. This mistake is sometimes made throughout the entire website or blog. In regard to optimization, this is literally a complete disaster. Your SEO score will also suffer – it’s like literally shooting yourself in your foot! Each aspect of your website is measured and given an SEO value or score. So if you do something wrong or put something that should not be there, then you will be penalized to some small extent.
When you’re trying to write your title tag, try to make it the best tag for that page. So, now you know about the length requirement and won’t use more than seventy characters. But you will not fill up that space with keyword phrases unless you really have a long-tail phrase. So, you just need to use your primary phrase and then write out something that is relevant–don’t waste time with the domain name. If you have the space you can use your secondary phrase for the page. You can include something that is extremely catchy and grab your readers from the very beginning. Figuring out title tags isn’t that hard because they’re relatively simple and have very few rules. If you aren’t yet that well versed in SEO, do yourself a giant favor and change this. There are lots of great ebooks you can find on the subject but do make sure you are learning from the most credible resources you can find.
If your intent is to have an online business that successfully uses search marketing, then you must comprehend social signals.
This is one term that you are going to hear a lot about within the course of this year. This is because it is become very important. Google is monitoring sites for signs of social signals. They want to make sure that people are sticking around on your site and forwarding your content to other places via social media sites. Then this will be used to find your new ranking.
Due to Google’s penguin update, there has been a ton of things that have changed. Much is still the same, but it’s the emphasis on social signals as it relates to SEO. Basically, when you take Google out of the mix, nothing has really changed. Also take into consideration that people and site traffic have an immense amount of control. As much as you may be tired of hearing about Facebook and Twitter, they still matter very much. It may not be talked about as much as the top two social media sites, but Yelp is also a powerhouse. What users do on those sites and others is express themselves. This is nothing new again, but it’s what Google pays attention to.
Internet marketers have known for a very long that things work out better when they don’t make things difficult for visitors. Of course you comprehend the concept of placing loads of clicks in once process, which is known as click stream. The same thing happens when it comes to social media engagement and you use a lot of different widgets and share things. This button can be considered to be a good example because now it is possible to get a follow button immediately. The user clicks it and immediately they can follow you. Or, they have the option to click the button and like your Facebook page at that particular moment. Engagement is one of the newest words. It is now all about engaging your visitors or paying very close attention to social engagement.
If you’re not sure about how to promote your blog with paid ads on Twitter, then it’s really easy. You can set your daily budget and target using your keywords. You can only tweet to your market when you find them on Twitter. Twitter has an option of promoted tweet/ it is just a matter of utilizing the app and then making up targeted promoted tweets.
You will find success with Facebook too. You can use Facebook and other sites to your advantage in order to create an email list, marketing list or branding. Don’t try to make direct sales at Facebook because it does not really work anymore. A year ago there was hardly a word about social signals. But people have known practically since the beginning that social media marketing and SEO are very closely bonded. The fabric that binds them has become tighter, and now you must leverage social signals for ranking and traffic.