Category: Blog

Are You Using These WordPress Plug-ins In Your Business?

WordPress has been experiencing an upsurgence in popularity with the internet marketing crowd for business websites. Seems there are quite a few motivations for choosing WordPress. It’s no problem at all to customize, plus it’s really easy to use, and the best part is it’s free. You can create a beautiful site without the knowledge of HTML, or CSS. What’s more – you don’t have to bother with buying an expensive theme, or template. The coolness doesn’t end there because you can achieve just about any functionality with the use of plugins. You can help your business if you wisely choose the correct plugins for your site. We would like to share some information with you about a few plugins useful for online marketing.

Social media marketing is huge, and for very good reason, and you can use ShareThis plugin for bookmarking your posts/pages to social bookmarking websites. It will put a link box at the bottom, or end, of your posts or pages. The link box expands when hovered over, and the visitor can choose whichever social bookmarking/networking website they want to submit your site to for others to see. This allows them to share your site and business on sites like Digg, Reddit, Facebook and even chatting platforms like AOL Instant Messenger. Then they’ll be able to tell others about whatever they like about your website. Maybe your site needs to have quite a few images, if so then you’ll save time with SEO Friendly Images. Hopefully, you’re aware of the need to do SEO on your text content, etc. You’ll also help your rankings if you do image optimization on your site/blog. SEO Friendly Images will speed-up your image SEO by assigning proper image alt tags and the title tags. This handy little plugin will sense if your image tags are not in place, then it will alert you and you can tell it what to use. What a time saver!

Your subscribers can stay on top of your site updates when you send them messages using the plugin, SMS Text Message. It uses a simple form for optins that it will install for you. Your visitors will need to opt-in with their cell phone number so they can receive your site’s text messages. This is a fantastic approach to keeping in touch with subscribers, and they’ll always know when there’s an update. Just be aware that visitors may be wary of parting with their phone number, so it could take a good while to build a list in this manner.

No question about it, WordPress is extremely effective as a marketing tool for online marketers. It’s totally free, and really simple and quick to implement. The version releases tend to be stable, and it’s no problem to customize it. You’ll be able to do just about anything you’ll ever need from it. It’s really a dream come true for online marketers.

Three Best Blogging Practices To Use

Managing your blog is so important. In fact, it is almost more important than posting regularly. Successful blogging really comes down to learning how to do properly, and if you have little time, this can be difficult to do. Your traffic may actually dwindle as you try different things with blogging, but never fear – it will always come back. Learning lessons while blogging is something that must occur, and fixing your mistakes is also something that must be done.

Now let’s take a look at three strategies that will take your blogging to the next level.

Deciding when to post, and what to post, are things that you will have to figure out before you start to blog on a regular basis. You have to have an idea of what your blog is going to be about. Of course, you don’t have to make four or five posts a week to be legal. There are no rules in this area. However, one accepted guideline is to post 5 days a week during the first 3 months. Of course, this is quite a bit of posting, so it’s really up to you what you do. There are several other important general guidelines, and the most important is to find what works for you and then be consistent. Blog readers tend to react negatively when they’re used to reading new posts on some schedule and then it stops.

In most cases, people that have had their blogs for a long time neglect to do the extra research necessary in whatever niche they are in. This can happen to us to this, and will for many reasons. You need to know what is happening with your audience, and also stay current with things related to that niche. If your niche is fluid, and there is a lot of information coming out regularly, this is a good market to be in. If you have more information, then this is good for you, your blog and your audience. Finding more topics, and more information for your readers, is something that you always need to do. Every time you update your blog, and keep the content relevant and contemporary, the more your readers will look to your blog as a source of viable information. By updating your blog with valuable information regularly, your audience will benefit, and so will you.

It’s easy to blog, and then get into a rut, not knowing how to change what you have done for years on end. It is important that we address this problem of getting burned out for a couple different reasons. Making our posts different and invigorating is something we often forget to do when we have a blog for a long time.

Anybody can be challenged by something like this. Your readers are looking for interesting content, which is why you should think about doing this. We all do, and you have to find that fine line between being interesting and going too far. So when you make a blog post, and humor, variety and as much of your personality as you can. When you change subjects, don’t be too obvious when you switch around. You need to have a consistent writing voice, but you also need to do unexpected things as well.

Just like a puzzle, blogging is both fun, and mind-boggling, for those that do it regularly. It is important that you use blogging practices that will work with your targeted audience. Just remember that you always have to pay attention to your audience, and never forget that they are people waiting on your every word.

Optimizing Your Direct Mail Campaigns with Classic Tactics

Anyone that has experience with copywriting, or is an experienced online marketer, should do direct mail marketing everyday. It’s so easy to get started, even if you have a limited budget to work with. Building from your humble beginnings, you can start to move upwards. You need to be more on the ball with your budgeting and strategies, which is where you’ll find with DM. Start with small campaigns, make small changes, which will help you improve as you go along. To test your market, smaller mailings are always the way that you should start. By changing your copy continually protesting, you can roll out to larger mailings and become a success.

With direct mail, you can choose between a postcard or a sealed envelope mailing campaign. Which you choose depends on your budget, experience and comfort level. Every person that works on a limited budget should try postcards when they start to do this. Also, small 4.5″ x 6″ postcards are not your only option. You might want to use glossy professional postcards that are larger than normal. Remember that you only have a few seconds to make a positive impact. Using the right copy is absolutely imperative. Adding a call to action, plus your strongest benefit, can help you achieve success.

It’s essential that you always test your campaigns and improve them based on the results, which is something you are probably aware of. What you might not be aware of is how to test, what to test and it what order to do it. The headline is one of the most critical aspects, which is why it should be tested first, then comes the offer and, lastly, you want to look at price. The offer is generally the strongest aspect of a promotion, whether online or offline. But you want to test the headline first because that will ensure the maximum number of people get to your offer.

The quickest strategy is to segment your mailing list. Then you test the headline followed by the other two in later mailings. You’ll need to make use of tracking codes to discover which headline is doing the best.

Consumers love having choices with actions like responding to offers, contacting you, and ordering. So be sure you include options with your mailings. Another resource used by businesses now is social media, Twitter or Facebook, for customer service. So you can offer email contact for customer service, an 800 number or social media. People will feel more apt to do things in their own time, if they see that you have provided many choices and are doing business on the internet. You should make your consumers feel like they are more in control of what is going on, which will really help matters.

If you only look at direct mail from the outside, you may get the wrong conclusions or impressions along the way. This is not about sending junk, or mail outs that people will resent receiving. There are different goals you can reach, all of which serve a unique purpose in any business. Copywriters are often criticized for writing direct mail pieces, which is actually funny if you think about it. In fact, all businesses on the World Wide Web use the same techniques and principles, All that illustrates why you must educate yourself before taking the plunge into this unique and historically important marketing method. Check out CarolinaDirectMail.com to learn more about direct mail marketing.